About This Project
Client: Martín Jamer Chef
Challenge: Design the identity of a crystal salt line.
Expertise: Conceptual strategy, branding and packaging design.
Conceptual Strategy: Crystal salt stars
This concept is based on the process of crystallization, and its represented with diverse geometric stars, which give a distinctive personality to each variety. The figures in contrast with vibrant colors, give a contemporary charm to all the line.
Date
2015